Agency: GTB (WPP)
Role: Associate Creative Director

"Someday you and I will see the day when auto bodies will be grown on the farm."
— Henry Ford, 1934

In collaboration with the New York Times' T Brand Studio, I helped bring this vision to life through a video and interactive article documenting Ford’s advancements in green technology and plant-based materials.

Narrated by Debbie Mielewski, a leading plastics researcher at Ford, the piece explores how the company has integrated sustainable, bio-based materials into its entire fleet—an innovation that traces its roots back to Henry Ford himself.

This project showcases how Ford’s legacy of sustainability continues to shape the future of automotive design, proving that innovation sometimes starts in the soil.